grauwert creates attractive solutions for diverse users
grauwert advises businesses so that they better understand the needs arising from old age or disability and are able to turn them into positives.
grauwert offers support in the development of Design for All / Universal Design solutions that work for all generations, and are both accessible and attractive.
grauwert discovers potential for improvement, and adapt products and services to future target groups.
grauwert creates new solutions which are attractive and particularly convenient for all.
grauwert encourages awareness and trains customers in workshops and seminars, using practical examples and the elegant, grauwert-designed simulation suit.
Our Services in Detail /
User Tests and Analyzes
We integrate user perspectives because we are very close to people. For this, we test products: on the ground, in the usage context, deliver insights to the handling, user friendliness, needs, motive and acceptance.
We also create structured analyzes. For this, we raise the actual situation, show differentiated strengths and weaknesses, whereby, in addition to national and international standards, our practice experience also comes into play. Case for User Tests and Analyzes: Stihl – Gartengeräte
Product Concepts and Design
For the development of age-encompassing and inclusive solutions, concepts are needed that not only address the deficit, but also offer added value. We offer concepts, briefings and requirements. We like to be involved in the whole process and design solutions that are awarded and which can be defined by the attractive design. Case for Product Concepts and Design: Giro Vitale – Bewegungsparcours
Studies and Research
For customers who want to know more precisely, we will work out studies on selected topics. The spectrum ranges from international research projects, studies for ministries to market analyzes and insights. Case for Studies and Research: BMWi – KMU-Studie
Workshops and Trainings
We bring the most demographic and inclusive thinking in business. We discuss age and disability, point out the benefits of Design for All, and sensitize deficit orientated images. Participants are interactively involved, learn on concrete case studies and experience the world from a different perspective in the grauwert simulation suite, which leads to a deeper understanding and new action. Case for Workshops and Trainings: Scandic Hotel-Awareness Workshop
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